Award-winning, multi-disciplinary independent creative professional specializing in brand identity, package design, brand strategy and illustration.
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Goodnight Loving Vodka

About: A co-founder of Deep Eddy Vodka, Gary Cromwell launched a new spirit, Goodnight Loving Vodka (GLV). He wanted the new brand to represent a throwback to the clear spirit’s heyday , the late 1960s, early ’70s , when the three-martini lunch and classic cocktails featuring vodka flourished. “I call the look ‘mid-century modern meets Marfa modern. We’re not trying to recreate 1968, but we do want to make you feel nostalgic for it.”

Scope: Supporting Brand Elements, Iconography, Signage, Swag, Marketing Collateral, Tasting Room Logo

Photo Credit: Clay Grier

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