
Modern Macrame
About: Emily Katz approached me to rebrand her craft and rope company, Modern Macrame located in Portland, Oregon. She wanted the brand to focus on the feeling of ‘interconnectedness’ of the crafting experience. Namely themes of 'woven, threaded together, playful, and artful. Additionally, Emily wanted the brand to portray the journey of crafting as opposed to a static finished piece. The final brand has so much energy and movement! Let’s get crafting.
Read more about the rebrand on Emily’s blog here
Scope: Rebrand, Logo Identity, Collateral, Merch, DTC Ship Kit
















