
Rick's Near Beer
About: Josh Hare, founder of Hops & Grain Brewing approached me with hope of tapping into the NA market. He wanted to create a NA brand that felt like it has been on the shelf for years. Iconic, classic and established. Something that sat comfortably next to Coors and Miller, avoiding the loud, bright, colorful direction that many craft and NA brands have taken. So we created Rick’s, named after the archetype of your fun-loving uncle. Celebratory, steadfast, and fun. Drink Ricks!
Scope: Naming, Logo Design, Brand Identity, Package Design, Signage, Merchandise, Collateral, Copywriting














